Funnels - The Simple Marketing Solution You Can Use to Destroy Feast or Famine

Marketing Made Easy for HR Consultants

In this episode, I'm joined by Anna Barefield to discuss funnels and why you should have one for your business.

So tune in and discover:

• 🎯 How Funnels Can Simplify Your Lead Gen Process – Learn how to turn strangers into raving fans without endless networking or LinkedIn posts.
• 💌 The Secret to Building an Email List That Works for You – Why your email list is your most valuable business asset (and how to start one today).
• 🛠️ Step-by-Step Funnel Building Tips – From landing pages to follow-up emails, discover how to set up a simple, effective funnel.
• 📈 Tools and Platforms to Supercharge Your Funnels – Explore the best tools for your budget, including free options, to build a funnel that converts.
• 💡 Pro Tips for Turning Leads Into Loyal Clients – Strategies to keep your audience engaged and excited about your services.

✨ And so much more! Tune in now to discover how funnels can revolutionise your HR consultancy.
PS - Click here if you want to get in touch with Anna: https://bit.ly/Unleash-Sales-IWP

Timestamps:

1. [00:00] – Introduction: Nick welcomes Anna Barefield and sets the stage for the conversation about funnels.
2. [02:15] – What Is a Funnel?: Anna explains the concept of a funnel and why it’s vital for consultants to move leads from strangers to raving fans.
3. [05:30] – Why Email Lists Are Gold: The importance of capturing emails and nurturing leads through email marketing.
4. [08:45] – Simple Steps to Build a Landing Page: Anna shares how to create a basic landing page that captures leads effectively.
5. [12:00] – The Role of Freebies in Funnels: Tips on creating lead magnets that attract the right audience and why being generous with content pays off.
6. [15:30] – Email Sequences That Work: Structuring follow-up emails to deliver value, build trust, and lead to sales.
7. [19:00] – Choosing the Right Tools: A discussion on platforms like ConvertKit, Kajabi, and Mailchimp for building and managing funnels.
8. [22:15] – Maximising Funnel Performance: How to track metrics, tweak landing pages, and improve email sequences for better results.
9. [26:30] – Adding Paid Offers to Funnels: Strategies for upselling through funnels and turning leads into paying clients.
10. [29:30] – Closing Thoughts: Nick summarises key takeaways and Anna shares her contact details and special discount for listeners.

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