What are the Best Conversion Methods to Help You Succeed in Your eCommerce Business?, Ep #82

Marketing For eCommerce with Bryan Bowman: Online Product Sales Strategies to Suffocate The Competition

If your online store is getting traffic, but you’re having difficulties finding the best conversion methods, you’re not alone. In today’s technology-driven world, setting up an online store is easy. There are so many options to choose from like Shopify, BigCommerce, and Click Funnels. Most sellers know what to do when it comes to sourcing their products and driving traffic. But finding the best way to convert traffic is difficult. Let me share one of the most powerful things I use. Listen to this episode to hear details of what will become the best conversion asset in your eCommerce business.

What do golf shirts have to do with converting traffic?

As most of you know, I love golf. But one thing that has frustrated me is finding the right golf shirt. As inconsequential as this may sound, it’s important to have the right shirt so you don’t feel constricted when you make your swing. A man I had never met before knew my exact pain point AND he had the solution. He articulated his frustration with tight golf shirts and told me the best option for flexibility and comfort. Right after that game, I went straight to the store and bought several of those shirts based on his testimony.

Find out why this story is a vital lesson for your business. Listen to this episode to find out how to apply its principles to your eCommerce business and get traffic to convert.

What is user-generated content and why is it so important?

User-generated content (UGC) is simply content that’s generated from your customers. After they’ve made a purchase and had a positive experience, they share their experience. It’s social proof and it’s so powerful. If you get the right content, it can be worth a lot of money. Listen now to hear what the right content includes and what it can do for your business today.

Find out how you can use post-purchase emails as one of your best conversion methods

One of the most powerful forms of UGC is video content. But how do you get it? The answer is in post-purchase emails. This is one of the most vital things you can do in your eCommerce business. If you’re not utilizing post-purchase emails, start TODAY and use it to get video content from your customers. Get a system in place and incentivize buyers. The more positive their experience with you, the more likely they’ll want to talk about it. Listen as I share several ideas on how to incentivize your buyers.

How to use UGC at different stages of your funnel

Take the necessary time and effort to test what works best for your business. The UGC you get will become the most powerful conversion asset in your eCommerce business. Use it in different stages of your funnel. It can be at the top of your funnel as an ad to get the audience’s attention. Use it for prospects who have abandoned cart.

Make this a priority in your business. UGC is the best way to convert traffic. Find out what separates the amateurs from the professionals. Listen now to find out detailed steps of using UGC and how you can succeed by implementing them today.

Outline of This Episode

• [0:41] Listen to an important golf story to learn how to convert traffic
• [4:13] What is user-generated content and why is it so important?
• [6:46] Find out the most effective way to utilize post-purchase emails
• [9:17] When is the best time to use UGC?

Resources & People Mentioned

• Shopify
• Click funnels
• BigCommerce
• Magento

Connect With Bryan Bowman

• Bryan’s website: https://www.ecomunderground.com/
• On Facebook