How to use senses in qualitative research with Prof. Brian McDonough
Manage episode 407395147 series 3561077
Prof. Brian McDonough teaches qualitative research and marketing. In this episode he explains one of his researches where he his senses (and in particular touch) to better understand the world of his respondent. In this podcast we also discuss participatory vs. non-participatory research and the role of ethnography in qualitative research.
64 episodes