Tim O’Neill, Jason Ross And Anton Discuss The Challenges And Opportunities Of Generative AI

Managing Marketing

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5M ago 41:11

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Coming from Tim O’Neill’s background in running one of Australia’s leading digital agencies - Reactive - selling and then meeting Jason Ross at Accenture, they’ve jumped to now officially launch a next-gen generative AI agency called Time Under Tension.

While there is much AI hype around creation and ideation, there is also much caution and concern.

Anton talks with Tim and Ross about where and how to test generative AI, how to educate and engage conversations across an organisation in terms of usage rights, copyright protection, contracts, and cost management, brand proof of concept use cases, and the gains to be had in harnessing the most suitable AI tools.

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Recorded on RiversideFM and edited, mixed and managed by JML Audio with thanks to Jared Lattouf.

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