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She Means Business: Aligning pricing for impact
Manage episode 413945055 series 3390105
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Let's talk about pricing for impact. Your pricing strategy isn't just about numbers; it's a powerful tool that can drive your business toward its aspirations. Join us as we explore how to craft a strategic approach to pricing that not only sets your prices but also propels you towards both your business and personal objectives.
Many people perceive price as this number they tack on to their offer just before going to market. Treating it in this way shows that you don't understand the potential it has to help you steer your business nor the impact it has on it.
Throughout our conversation, we'll touch on the vital role alignment plays in the success of your small business. Drawing from real-world examples, I showcase how strategic alignment can be the key that unlocks your business's desired outcomes.
We also take a look at the concept of congruity, emphasizing the importance of being in tune with your business environment. When your pricing strategy aligns with the pulse of your business and your personal values, you're equipped to more easily make informed decisions and strategic moves that guide your business in the right direction.
Let's unravel the intricacies of strategic alignment together, empowering you to chart a course that resonates with your unique business aspirations.
What to Listen out for:
- 00:00 Intro
- 00:54 Aligning Your Pricing Strategy with Business Goals
- 03:05 The Importance of Alignment in Pricing
- 05:06 Personal and Impact Goals: Shaping Your Pricing
- 07:13 Values and Pricing: Ensuring Congruency
- 09:41 Practical Steps to Align Your Pricing Strategy
- 12:30 Final Thoughts
Episode Links:
The Customer Compass (previously the Customer Value Challenge): https://thepricinglady.com/thecustomercompass
Check out the next Price Point Event full details at: https://thepricinglady.com/thepricepoint
Don't go yet. If you're enjoying the show please rate and review. It helps us spread the word to more people and ultimately get more small businesses on the path to sustainable profitability and business success. Thanks for Listening.
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Reach Out, Connect or Book a Call with Janene
Get started improving your business. Sometimes it’s difficult to know where to begin. I suggest you Download the the self assessment Pricing Scorecard (www.thepricinglady.com/pricing-scorecard). Get a view of what’s working and what’s not working when it comes to pricing in your business. Figure out where to start making improvements.
Get in touch with Janene. If you’ve got a question that needs answering, a challenge you’re facing or you have suggestions for future topics or guests, let me know. Contact Janene (https://thepricinglady.com/contact/)
Transform your business and life. My business is about helping you build a better business. One that’s profitable and where you can confidently charge for the value you deliver. Let’s see how we can work together.
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