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Make Better Decisions: The Role of Research in Marketing
Manage episode 443249100 series 3532273
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In this episode of Listen Loudly Podcast, we dive deep into how research can dramatically improve marketing outcomes, even on a tight timeline. From AB testing to rapid feedback loops, our guests, Ron Howard and Jordan Kraft, break down how data-driven insights can help brands fine-tune their messaging and make smarter decisions, faster.
Key Takeaways:
Learn why research doesn’t have to be a colossal or time-consuming effort.
Discover how quick, tactical studies can provide invaluable insights for optimizing your ads.
Hear real-world examples, including a global crisis study completed in just 5 days.
Explore how AI is transforming the speed and depth of marketing research today.
Tune in to hear why your next campaign might just depend on pausing for research—and why it’s faster and more affordable than you think!
Show Notes:
Ron Howard - https://linkedin.com/in/ron-howard-4427ba3/
Jordan Kraft - https://linkedin.com/in/jkraft/
Resources
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Listen to The Empowered Challenger Podcast with Prentice Howe
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