Ready is Not Real - with Ali Goff

Lets Be Honest Before We Start Pretending

“Ready is not Real” – I remember hearing this from my friend and accountability partner Cami McLaren and thought, that is so brilliant! You see we are really not ready for a lot of things. We want things, we want to change things, and often the question is asked…. ”are you ready?” Here's the thing…ready is not real. We are usually ready for a cup of coffee, a nap, a break, you get where I’m going. But when it comes to change we are not necessarily ready, but you know what change is real. It happens, and we can either be in effect of it, or we can lean into it, and make some decisions to move through it.

One of those things my husband and I faced a couple of years ago was planning for our death, not the warm and fuzzy kind of planning and absolutely necessary. Estate planning was something that had been on my list of things to accomplish for years, sound familiar?

I’m not sure we were actually ready, but the reality or the realness of it was enough to compel us to take it on. Enter Ali Goff! It was such a profound and powerful experience. So I thought, let’s have Ali on and create the REAL reasons that Estate Planning is essential and actually bust a few myths too.

Ali, is the founder of Goff Legal, PC, a leading law firm specializing in estate planning, probate, and estate administration. Starting as a solo practitioner, Ali has strategically grown her firm into a respected enterprise with a dedicated team of legal professionals. As the business owner of Goff Legal, PC, Ali focuses on strategic leadership and business development, she oversees the firm’s direction, ensuring it remains at the forefront of estate planning services.

Ali is known for her in-depth knowledge and expertise with wills, trusts, and durable powers of attorney. She was drawn to estate planning because it helps protect people and their families and provides peace of mind so they avoid complications for generations to come. Under Ali’s guidance, Goff Legal, PC offers comprehensive estate planning solutions tailored to each client’s needs.

Highlights from this episode:

(03:37) Are you ready?

(07:10) We help dead people and future dead people

(18:03) Busting a few myths

(32:53) Knowledge is power

(39:39) This is not a shady deal!

Referenced on this Episode:

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Connect with Ali:

• Email: [e-mail]
• Website: gofflegal.com
• Office number: [phone]
• Instagram: goff.legal
• Facebook: Goff Legal, PC

• Promotions/Offerings:
• Link to register for “A Very GRIM Estate Planning” Webinar

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