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#41 Rebranding Learnings from Unicorn Nord Security, with Marija Dzemionaite
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Marija Dzemionaite is the Head Of Brand Communications at NordLayer (Nord Security.)
Nord Security is an internet privacy and security provider for individuals and businesses that raised over $100M in funds and reached the unicorn status in April.
Marija is an ex-Googler, marketer, and social media expert who led the rebranding of NordLayer. She is also an instructor at Domestika.
In this episode, Arthur and Marija discuss:
- What is great branding in 2022?
- What is branding and rebranding, and why it’s important
- Why implement a rebranding strategy and its goals
- Do’s and don’ts of rebranding
- How to balance demand generation and branding activities
- Brand as a competitive advantage
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