S2 Ep26: Ana Consuelo Matiella -CoFounder of De Las Mias Creates Health and Wellness Bilingual Digital Platform for Latinas by Latinas

Latinas From The Block To The Boardroom

Latinas are one of the largest market segments with an influencing power that is inspiring. Tech and VC's need to wake up and smell the cafecito! We are a market force to be reckoned with as we build brand loyalty and trust. Ana Consuelo Matiella and her daughter, Sada Naegelin, of De Las Mias, decided to take the health issue of Diabetes within the Latino community into their own hands by researching data on Latinas, Diabetes and Obesity. The research study they created was the fire they needed to commission a 1 million dollar grant from the NIHNCI to build the bilingual digital health and wellness platform of De Las Mias, which is available through iTunes and Google Play App stores. Mother and daughter, using their combined skill sets, understood the power of Latinas using technology as a way to influence a healthier lifestyle and food choices for Latinas by using generational wisdom. SiSePuede! Special thanks to MixedbyCrates, Robert Lopez for Engineering and Co-Production on this Podcast. Latinas From The Block To The Boardroom is a production of Latinasb2b.marketing and 5-E Leadership & Marketing LLC. Gracias.