Scaling Smart - Anwin Bdah

It's Marketing's Fault

In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Anwin Mbah, a business wealth strategist and founder of WealthFluency.
Anwin shares her insights on transforming business financials by integrating comprehensive dashboards that connect various data points, from marketing campaigns to sales conversions.
She emphasizes the importance of understanding financial metrics beyond just revenue, highlighting the need for profitability and sustainability.
Anwin also delves into the concept of leveraging one's money mindset, advocating for a focus on strengths rather than attempting to overhaul weaknesses.

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Chapitres

1. Introduction and Anwin's Initial Insights on Financial Metrics (00:00:00)

2. Popular Financial Concepts Anwin Disagrees With (00:04:04)

3. The Reality of Business Revenue vs. Profit (00:06:33)

4. Recognizing When You're Living to Run Your Business (00:08:35)

5. Introduction to Wealth Fluency (00:11:14)

6. The Importance of Attribution in Marketing (00:18:05)

7. The Role of Data in Business Decisions (00:24:02)

8. The Interconnectedness of Business Systems (00:26:19)

9. Understanding and Leveraging Money Mindset (00:29:14)

10. The Importance of Leveraging Strengths (00:33:14)

11. Key Tips for a Leveraged Money Mindset (00:36:15)

12. Adapting to Changes in Technology and Customer Behavior (00:42:25)

13. Emotional Aspects of Business Decisions (00:46:32)

14. The Need for Deeper Understanding as You Scale (00:48:40)

15. Starting Points for Financial Literacy in Business (00:50:28)