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AI's Role in Customer Engagement - Nick Martin
Manage episode 438128446 series 3594045
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In this episode of "It's Marketing's Fault," host Eric Rutherford sits down with Nick Martin, co-founder of Direqt, a leading conversational AI platform.
They explore the evolution of chatbots from simple customer service tools to sophisticated AI-driven assistants that can engage users in meaningful conversations.
Nick shares insights on how brands like Nike, Amazon, and media companies are leveraging AI to build direct relationships with their audiences.
They discuss the potential of AI in enhancing customer service, marketing, and content engagement, and the importance of developing a unique brand voice.
Tune in to learn how AI is transforming the way businesses interact with their customers.
https://www.direqt.ai/
https://www.linkedin.com/in/nickmartindqt/
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