Design for Identity with Jessica Bantom

Inspirational Insights to Action Podcast

As a designer, Jessica Bantom pays attention to details. Details matter particularly when it comes to connecting to different identities and how customers see themselves. Her newly released book, Design for Identity, aims at influencing design decisions that either bring people in or leave them out resulting in a loss of customers. After all, as Bruce Mau stated, it is not about the world of design, but about the design of the world we live in.

Jessica Bantom is a Diversity, Equity, Inclusion & Belonging (DEIB) practitioner and workplace strategist whose mission is to enable individuals to take immediate actions that create meaningful outcomes for historically excluded people. A graduate of the University of Virginia and Marymount University, Bantom is a skilled management consultant with over 20 years of experience, a compelling speaker, and a certified facilitator and coach with a passion for helping people and organizations activate the values of DEIB to become more culturally competent and thrive in our increasingly global economy. Bantom is also active in the interior design industry as an interior design and color consultant and as an engaged advocate committed to promoting DEIB in the industry and in practice. You can learn more about Jessica and her upcoming book, Design for Identity: How to Design Authentically for a Diverse World, at JessicaBantom.com.

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Thanks to Mark Romero Music for the intro track, Alignment.

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