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Do You Really Know Your Customer? Timothy Astandu of Populix
Manage episode 337507819 series 3382192
Contenu fourni par Alan Hellawell. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Alan Hellawell ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Timothy Astandu, CEO and Co-Founder at consumer insights platform Populix, offers an entertaining retelling of the company's origin story, before detailing Populix's attempts to deliver far deeper and more detailed consumer insights compared to the inefficient and problematic offline alternatives that have heretofore prevailed in Indonesia. Measuring "brand health and consumer behavior" are the two most urgent use cases; which moreover span all conceivable industries; from education to diversified conglomerates to automotive to FMCG and beyond. Timothy also discusses how AI has both measurably improved the broader consumer insights space, and specifically allowed Populix to roll out entirely new insights and functionality in this USD80b global market.
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Partager
Manage episode 337507819 series 3382192
Contenu fourni par Alan Hellawell. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Alan Hellawell ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Timothy Astandu, CEO and Co-Founder at consumer insights platform Populix, offers an entertaining retelling of the company's origin story, before detailing Populix's attempts to deliver far deeper and more detailed consumer insights compared to the inefficient and problematic offline alternatives that have heretofore prevailed in Indonesia. Measuring "brand health and consumer behavior" are the two most urgent use cases; which moreover span all conceivable industries; from education to diversified conglomerates to automotive to FMCG and beyond. Timothy also discusses how AI has both measurably improved the broader consumer insights space, and specifically allowed Populix to roll out entirely new insights and functionality in this USD80b global market.
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continue reading
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A podcast featuring panelists of engineers from Netflix, Twitch, & Atlassian talking over drinks about all things software engineering.
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continue reading
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continue reading
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continue reading
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continue reading
Welcome to Hands-On Tech, where host Mikah Sargent turns tech troubles into tech triumphs. Each episode zooms in on a specific theme, unpacking listener questions with expert analysis and easy-to-follow advice. From decoding the latest gadgets to simplifying everyday tech, Mikah's got you covered. Submit your tech queries through email at HOT@twit.tv or via TWiT's social media. You might hear your question answered on air! And keep an ear out for guest experts who drop by to share their spec ...
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