How Would You Beat Healthcare Using Jobs-to-be-Done?

How Would You Beat?

How would you beat your competitors in healthcare markets? Healthcare is obviously a huge domain, it is a meaningful percentage of GDP. So if you were going to innovate in healthcare to create equity value, how would you do it? How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster? And with less risk in a market domain? Let's find out some possibilities in our podcast.
✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Key moments from today's topic on how you would beat Healthcare:
00:00 How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster and with less risk?
02:37 What is the difference between job beneficiaries, executors, and job executors in the CRM market?
10:14 How do you segment your customer base?
15:20 Which customer do you run your segmentation on?
21:01 Why it’s so valuable to drive equity value in healthcare markets
23:57 How do you identify the people who are struggling the most?
29: 34 Apple Watch is a great example of a non-traditional competitor

✅ Download our Executive White Paper: "How to Use JTBD To Grow Faster" 👉 https://www.thrv.com/jobs-to-be-done-white-paper
Learn more about JTBD: https://www.thrv.com/jobs-to-be-done
Youtube: youtube.com/channel/UCEKeVWAeyQeMPzq9HfbUa5w
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Follow Jay Haynes on Linkedin: https://www.linkedin.com/in/jayhaynes/
Follow Jared Ranere on Linkedin: https://www.linkedin.com/in/jaredranere/

Chapitres

1. How can Jobs-to-be-Done help your product marketing and sales teams create equity value faster and with less risk? (00:00:00)

2. What is the difference between job beneficiaries, executors, and job executors in the CRM market? (00:02:37)

3. How do you segment your customer base? (00:10:14)

4. Which customer do you run your segmentation on? (00:15:20)

5. Why it’s so valuable to drive equity value in healthcare markets (00:21:01)

6. How do you identify the people who are struggling the most? (00:23:57)

7. Apple Watch is a great example of a non-traditional competitor  (00:29:34)