#210: Fawn Weaver, Founder and CEO of Uncle Nearest Premium Whiskey — Keep moving forward

How Leaders Lead with David Novak

If you need some inspiration to keep moving forward on a big mission, this is it.

Today’s guest is Fawn Weaver, the Founder and CEO of Uncle Nearest Premium Whiskey, which has been the most awarded whiskey in the world for six years running.

It’s named for a former enslaved man named Nearest Green, who taught Jack Daniel everything he knew about distilling whiskey. Fawn uncovered his story and brought it to life, all while building a brand that’s valued at over $1 billion.

Hit play now to learn how she did it and get inspired by her relentless ability to learn from the past while always moving forward. You’ll also learn:

• What an “intrepreneur” is–and why you might need to hire them
• PR strategies that help your brand get the attention it deserves
• How to learn from your past without living in it
• Why you don’t need to follow every new leadership trend

***CONTENT NOTE*** In this episode Fawn talks briefly about how she flirted with suicide at age 20. She shares what she learned from it and how she used it as fuel to live a fulfilling life. Please take care while listening and feel free to skip ahead during that part if you need to.

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