Strategic Marketing Communication: Don't do something for the sake of ticking a box (episode #91)

How I Made it in Marketing

Here’s something I get to do as a content writer that I never got to do as a copywriter – I sign my name to my work, and that gets displayed publicly.

I’d like to think I was a conscientious writer before, but this makes me 10 times more so. And is a constant reminder that everything needs to be a certain level of awesome – no filler copy.

Even when you don’t sign your name to something, it’s difficult, that commitment to always striving to make something the best it can be – whether that’s an ad or the next rung in your career.

But as our next guest reminds us – don't do something for the sake of ticking a box.

To hear the story behind that lesson, along with many more lesson-filled stories, I talked to Nik Maricic, Marketing Director, Asia Pacific, Ria Money Transfer (https://www.riamoneytransfer.com/).

RIA Money Transfer is owned by Euronet Worldwide, which is publicly traded on NASDAQ. Euronet reported $3.668 billion in revenue for 2023. It has the largest direct bank deposit network in the world.

Maricic built a team of 10.

Stories (with lessons) about what he made in marketing

Here are some lessons from Maricic that emerged in our discussion:

• Effective communication plays a vital role in achieving success
• Creativity takes center stage in the realm of marketing
• Adaptability also proves to be a critical trait
• Don't do something for the sake of ticking a box
• Win/Win is the concept of not being your way or my way; its a better way, a higher way
• Adaptability is pivotal, in all facets of the term

Discussed in this episode

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