Maximizing Home Care Agency Revenue: Strategies for Client Retention, Caregiver Engagement, and Creative Marketing

Home Care Marketing & Sales Mastery by Approved Senior Network®

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Unlock the secrets of thriving in the home care industry as we dish out a wealth of strategies for boosting your agency's revenue. Together with Lisa, whose zeal for community engagement brings an extra layer of depth to our conversations, we cut through the noise to deliver actionable tips on everything from extending service lengths for current clients to innovative marketing ploys. Though Valerie couldn't join us, her expertise as an RN and founder of Approved Senior Network echoes in our advice-packed discussion on caregiver retention—a linchpin in the quest for financial success.
Navigate the twists and turns of revenue maximization with us; we'll arm you with the knowledge to tackle hiring slowdowns head-on, share personal narratives of overcoming seasonal staffing hurdles, and provide a blueprint for using Key Performance Indicators to keep your business on the path to its financial targets. Learn to benchmark against competitors, rekindle connections with past clients, and manage your caregiver relationships with finesse. You'll come away equipped with insider knowledge on how to keep your caregivers motivated and your clients satisfied.
Finally, prepare to get creative with your marketing efforts. We share tips on how to leave a lasting impression with cleverly themed promotional items and discuss strategies for special events like Older Americans Month and Occupational Therapy Month. From pun-filled campaigns for National Lobster Day to thoughtful Father's Day giveaways, we reveal how a dash of creativity can transform your marketing approach. Join us and let's turn your home care agency into a revenue-generating powerhouse.

Chapitres

1. Maximizing Home Care Agency Revenue: Strategies for Client Retention, Caregiver Engagement, and Creative Marketing (00:00:00)

2. Increasing Revenue in Home Care (00:00:08)

3. Maximizing Revenue and Client Satisfaction (00:09:52)

4. Maximizing Revenue Through KPIs and Strategies (00:15:19)

5. Managing Caregiver Hiring Slowdowns (00:27:20)

6. Planning for Holiday Staffing Challenges (00:35:13)

7. Promotional Items and Marketing Strategy (00:43:30)

8. Creative Marketing Ideas for Healthcare (00:55:51)