New Rules for Leading Change with Caleb Gardner

Growing Social Now with Barbara Rozgonyi

What we talked about:

• the intersection of business and politics
• why all leadership is change leadership
• how the Internet has seeped into every facet of our lives
• where digital natives are pushing society forward
• what is a ladder of engagement
• why employee advocacy is some of the most powerful advocacy there
• how brands can respond and comment on social media without getting caught off guard

it's all of our responsibility to create the kind of world we want to see. I believe that disruption is inevitable, but the kind of disruption we get is up to us.

About Caleb Gardner and 18 Coffees . . .

Caleb’s (he/his) career has spanned from consulting with Fortune 100 CEOs to running President Obama’s Twitter account, including respected companies such as Bain & Company, Edelman, and OFA. As a thought leader in digital innovation, Caleb has been a featured speaker at Social Innovation Summit, SXSW, INBOUND Marketing Summit, among others, and he has been quoted in Crains Chicago Business, WIRED, Strategy Magazine, NBC News, BBC Radio, and others.

During the second Obama Administration, Caleb was the lead digital strategist for President Obama’s political advocacy group, OFA. He brought his unique insights to growing one of the largest digital programs in existence, with a millions-strong email list and massive social media following—including the largest Twitter account in the world.

Caleb is a founding partner of 18 Coffees, a strategy firm working at the intersection of digital innovation, social change, and the future of work, Caleb is working with companies around the globe on large-scale transformations, combining his experience in strategy, communications, and digital innovation with his insights about human behavior to find new areas of value in a digital world.

NO POINT B: New Rules for Leading Change In the New Hyper-Connected, Radically Conscious Economy by Caleb Gardner was published in August 2022. More about NO POINT B.

Connect with Caleb Gardner on LinkedIn and https://www.linkedin.com/in/calebgardner/

About Barbara Rozgonyi

Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Named after Barbara’s mother and grandmother, CoryWest Media inspires innovation as it fuels growth. Barbara is an international trends speaker with a Hungarian heritage, digital marketing advisor since 2002, and sales leadership guide for all types of teams. With future vision, Barbara began publishing her top-ranked blog, wiredPRworks, in 2006. An early s

Barbara Rozgonyi
Founder, CoryWest Media
Fractional CMO Digital Marketing PR Consultant
Keynote Speaker
Top PR Blogger
Podcast Host Growing Social Now

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