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Brand Campaigns: Maya Spivak's marketing campaigns at Wealthfront & Segment
Manage episode 376655942 series 3484424
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Marketing leader Maya Spivak shares what went into launching successful brand campaigns at Wealthfront and Segment.
What goes into creating a tech brand that not only stands out but deeply resonates with its audience?
Maya Spivak, an experienced brand and marketing expert, joins us in this episode to share her experience building TV and billboard campaigns for Wealthfront and Segment.
In today's episode, Alex and Maya discuss:
- Wealthfront's transformation and branding challenges
- Tech-driven investing trust and the role of launch videos
- The strategy behind Wealthfront’s 35 commercials
- Maya’s B2B marketing journey with Segment
- Evolving brands, user conferences, and billboard advertising insights
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