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Episode 629: JONAH SACHS (2012)-Winning the STORY WARS-Key to persuasion & motivation - and as timely as ever
Manage episode 397450444 series 2900092
In todays fractionalized & polarized world, facts and reality are too often less important than which narrative you embrace or which stories you believe. Here’s my 2012 conversation with JONAH SACHS, Co-Founder of Free Range Studios - the folks behindthe classic Story of Stuff - and author of WINNING THE STORY WARS. Learn how and why narrative works so well and how to use it to your advantage.
645 episodes
Manage episode 397450444 series 2900092
In todays fractionalized & polarized world, facts and reality are too often less important than which narrative you embrace or which stories you believe. Here’s my 2012 conversation with JONAH SACHS, Co-Founder of Free Range Studios - the folks behindthe classic Story of Stuff - and author of WINNING THE STORY WARS. Learn how and why narrative works so well and how to use it to your advantage.
645 episodes
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