Ep #221 Ending a Business Like a CEO with Susie Veech

Food Business Success® with Sari Kimbell

I’m sitting down with Susie Veech, founder of Well Rounded Meals, to have an honest, raw conversation about the highs and lows of entrepreneurship.

Susie shares the journey of "accidentally" starting a freezer meal delivery business that scaled to six figures, the challenges of declining sales in a different consumer landscape, and the tough decision to shut it all down.

But this isn’t a story of failure—it’s about resilience, learning, and redefining what success looks like. If you’ve ever wondered how to separate your self-worth from your business results or how to navigate the emotional rollercoaster of being an entrepreneur, this episode is for you!

Get the CEO checklist at https://www.foodbizsuccess.com/ceo and know exactly what to do when you put on the CEO hat 🎩 in your business.
If you would like help to create this foundation to create your own beautiful business, Master Your Business is now open for applications. We will officially start in January, but you don't want to miss the Q4 bonus classes to get your business ready!
Food Business Success is my signature program that helps you launch your delicious idea and grow it to $100K. Includes step-by-step videos, tools and 5 months inside the Fuel membership for coaching + community. And it's guaranteed to make your program fee back or I'll refund your money. Learn more at https://www.foodbizsuccess.com/program
Pick up your copy of "Key Ingredients" on Amazon here.
Check out my YouTube channel at www.foodbiz.tube for how to videos to start and grow a packaged food business.