Brand Transgressions: Navigating the Path from Crisis to Comeback with Shailendra and Shalini Jain

Follow The Brand Podcast with Host Grant McGaugh

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Ever wondered why some brands bounce back from crises while others crumble? Join us as we unravel the psychology behind consumer behavior and brand loyalty with the esteemed Dr. Shelly Jain and Dr. Shalini Jain. Our enlightening discussion includes gripping real-life stories and research, shedding light on the importance of effective crisis management. We revisit Tylenol's remarkable handling of a severe crisis in the 1980s, showcasing how transparency and prioritizing customer safety can make or break a brand's reputation.
I'd like you to please discover how Starbucks turned a potentially devastating incident in 2019 into a beacon of corporate integrity. The company's swift and sincere actions, including a heartfelt apology and extensive diversity training, led by CEO Kevin Johnson, transformed the brand's image and set a new standard for crisis management. You can learn about the eight guiding principles for handling brand transgressions with integrity, emphasizing the critical roles of transparency, accountability, and placing principles above profit.
Finally, we navigate the intersection of business ethics and social responsibility, using Nike's journey as a pivotal case study. Dr. Shelly and Dr. Shalini Jain highlight the evolving landscape of ethics education in business schools, stressing the need to integrate ethical considerations across all business disciplines. Future leaders must be equipped to balance profit with social impact, ensuring that ethical practices lead to sustainable success. This thought-provoking conversation is a must-listen for anyone interested in the transformative power of ethics in business.
For those interested in buying a copy, here is the link to the publisher's website:
https://www.degruyter.com/document/doi/10.1515/9781501517334/html
Also, the 50% off discount code (on the publisher's website above) is DGBSS24.

Thanks for tuning in to this episode of Follow The Brand! We hope you enjoyed learning about the latest marketing trends and strategies in Personal Branding, Business and Career Development, Financial Empowerment, Technology Innovation, and Executive Presence. To keep up with the latest insights and updates from us, be sure to follow us at 5starbdm.com. See you next time on Follow The Brand!

Chapitres

1. Brand Transgressions (00:00:00)

2. Handling Brand Transgressions With Integrity (00:18:42)

3. Teaching Ethics in Business Schools (00:34:22)

4. Building a Five-Star Brand Journey (00:47:14)