William Demaree: The Importance of Company Culture in Automotive Retai

Fixed Ops Roundtable

In this episode, I had the pleasure of sitting down with William Demaree, the Corporate Director of Fixed Operations at the Tom Wood Automotive Group. Our conversation delved into various aspects of the automotive industry, starting with the core values of Tom Wood Automotive Group, as highlighted by a quote from Tom Wood himself: "Success is not measured by the number of franchises or locations in an organization, but by the people associated with it."

We explored how this philosophy drives the company's focus on creating a family-like environment for its employees, emphasizing work-life balance and flexible scheduling to ensure both employee satisfaction and customer service excellence.

👉 Register for the upcoming Fixed Ops Roundtable Event

What we discuss in this episode:
One of the key topics we discussed was the evolution of dealership culture and the importance of embracing change. Demaree shared insights into innovative approaches adopted by Tom Wood Automotive Group, such as offering alternative work hours and implementing mobile service solutions like Spiffy. He emphasized the significance of convenience in today's automotive landscape and how adapting to customer preferences, such as providing mobile service options, can lead to increased customer satisfaction and loyalty.

Demaree also provided a glimpse into his journey within the automotive industry, recounting his early experiences working at a service station and his transition into dealership operations. His story highlighted the importance of mentorship and hands-on experience in shaping a successful career path. We explored the changing dynamics of the industry, particularly with the rise of electric vehicles (EVs) and the need for specialized skills among technicians to adapt to new technologies.

Throughout our conversation, Demaree underscored the pivotal role of people in driving success within the automotive industry. From attracting and training young talent to fostering a culture of customer-centric service, he emphasized the value of investing in employees and creating opportunities for growth. Additionally, we discussed the significance of philanthropy and community engagement, reflecting on how giving back plays a fundamental role in shaping company values and leaving a positive impact on society.

Overall, my discussion with William Demaree provided valuable insights into the inner workings of the automotive industry, highlighting the importance of adaptability, innovation, and a people-first approach in navigating the challenges and opportunities ahead.

Listen to the episode featuring William Demaree for even more insights!

Enjoying The Fixed Ops Roundtable Podcast? Please leave a rating and review 👇

Apple: https://podcasts.apple.com/us/podcast/fixed-ops-roundtable/id1608656237

Spotify: https://open.spotify.com/show/15HHYoyvCo1PSFwYn02UXY

Thanks, William Demaree

Connect with Ted Ings and the Fixed Ops Roundtable:

• Register for the next Fixed Ops Roundtable Event
• Ted Ings on LinkedIn
• Center for Performance Improvement