Coroflo Measures What Matters: Quantifying Breast Milk

In this episode, we talk to Rosanne Longmore, CEO of Coroflo. We discuss the latest research around breastfeeding, personal and cultural factors that may influence breastfeeding rates, and how Coroflo is giving parents data-driven confidence in their baby’s milk consumption.

Remember to like, rate and subscribe and enjoy the episode!

Guest bio

Rosanne Longmore is the CEO of Coroflo. Prior to Coroflo, Rosanne worked in financial services for 15 years, specializing in wealth management. She holds a degree from the University of Limerick, and further industry qualifications from the Institute of Project Management and the Institute of Bankers.

Organization bio

Coroflo is the company behind Coro - the world’s first accurate breastfeeding monitor, enabling parents to know exactly how much milk their baby is getting. Founded in 2017, Coroflo holds the worldwide patent for Coro, and has won numerous European and global innovation awards. To date, the company has raised $8m in funding.

FemTech Focus Podcast bio

The FemTech Focus Podcast is brought to you by FemHealth Insights, the leader in Women’s Health market research and consulting. In this show, Dr. Brittany Barreto hosts meaningfully provocative conversations that bring FemTech experts - including doctors, scientists, inventors, and founders - on air to talk about the innovative technology, services, and products (collectively known as FemTech) that are improving women's health and wellness. Though many leaders in FemTech are women, this podcast is not specifically about female founders, nor is it geared toward a specifically female audience. The podcast gives our host, Dr. Brittany Barreto, and guests an engaging, friendly environment to learn about the past, present, and future of women’s health and wellness.

FemHealth Insights bio

Led by a team of analysts and advisors who specialize in female health, FemHealth Insights is a female health-specific market research and analysis firm, offering businesses in diverse industries unparalleled access to the comprehensive data and insights needed to illuminate areas of untapped potential in the nuanced women’s health market.

Time Stamps

[2:17] Interview Start +1:12

[3:14] Rosanne’s background

[06:15] What is Coroflo?

[08:39] Demo - potentially good reel

[9:43] Why women don’t reach the 6 month mark of breastfeeding (UK - 1%)

[11:46] Is there medical gaslighting in breastfeeding?

[15:00] Blue whales…

[20:32] Tongue-tie

[27:20] Product launch timeline

[28:18] Fundraising as a femtech business

[33:24] Men as customer inbound

[37:01] Navigating marketing censorship

[39:40] Where we need innovation in women’s health + wellness

[40:45] What women’s health needs to be successful

Episode Contributors

Rosanne Longmore

LinkedIn: @Rosanne Lomgmore

Coroflo

Website: https://www.corobaby.com/

LinkedIn: @Coroflo

Dr. Brittany Barreto

LinkedIn: @Brittany Barreto, Ph.D.

Twitter: @DrBrittB

Instagram: @drbrittanybarreto

FemTech Focus Podcast

Website: https://femtechfocus.org/

LinkedIn: https://www.linkedin.com/company/femtechfocus

Twitter: @FemTech_Focus

Instagram: @femtechfocus

FemHealth Insights

Website: https://www.femhealthinsights.com/

LinkedIn: @FemHealth Insights