Every creative work you’ve ever loved has a hero’s journey behind it. On Spark & Fire, you'll hear creators tell the story of bringing one beloved work to life. Iconic creatives — like Wicked composer Stephen Schwartz, Pixar director Domee Shi, comedian Patton Oswald, musician Wynton Marsalis, and novelist Isabel Allende — share the endless iterations, the inevitable setbacks, and the breakthrough ideas along the epic process of creation. But this isn’t an interview show. It’s a story — told ...
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Contenu fourni par Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Mettez-vous hors ligne avec l'application Player FM !
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Design Language vs Tone of Voice
Manage episode 338674648 series 2916999
Contenu fourni par Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
So what’s the difference between design language and tone of voice? Where are the boundaries between the tone of voice and design language, and who leads the strategy of these? Are they interchangeable?
In literature, the Tone of Voice refers to the author’s feelings towards the subject, as expressed through the writing itself. Writing for the web is obviously different from writing prose (or at least it should be since web users read very little.) Still, every scrap of writing on a page (from body copy to button labels and other UX copywriting) contributes to the tone of voice we’re using to speak to our users (https://www.nngroup.com/articles/tone-of-voice-dimensions/).
Visual communication is exceptionally complicated. It’s diverse, boundless, and relentless. To induce a sense of clarity and coherence to it, we need to establish a series of constraints that will help us communicate with our end-users. This is where Design Language comes into play (https://www.uxpin.com/studio/blog/design-language/)
Why are these important, and how can navigate those tricky workplace politics?
All this and more are answered in this episode of Faster Horses.
🐎 80% comedy, 20% UX, 0% filler
👕 Get stickers and tees at https://www.paulwilshaw.com/shop/
💎 Support the show and sign up for early and exclusive content: https://www.patreon.com/FasterHorses
🎙 Spotify: https://open.spotify.com/show/5wF48uFWHs5a7gpr3eNwrC
🎙 Apple: https://podcasts.apple.com/gb/podcast/faster-horses-a-podcast-about-ui-design-user/id1496787723
🎥 Watch: https://youtu.be/GYjaKrOt1VE
PEACE!
Produced by:
Paul Wilshaw
Nick Tomlinson
Mark Sutcliffe
Anthony Jones
Chris Sutcliffe
Title music: James Medd
Sound effects: https://www.zapsplat.com
All this and more are answered in this episode of Faster Horses, a podcast about UX, UXR, UI design, products and technology (sometimes!)
🐎 80% comedy, 20% UX, 0% filler
👕 Get stickers and tees at https://www.paulwilshaw.com/shop/
The show is hosted by:
Paul Wilshaw
https://www.linkedin.com/in/paulwilshaw/
and
Mark Sutcliffe
https://www.linkedin.com/in/sutcliffemark/
If you want to suggest an idea, or join us on the show, send us a message 👆.
31 episodes
Design Language vs Tone of Voice
Faster Horses | A podcast about UI design, user experience, UX design, product and technology
Partager
Manage episode 338674648 series 2916999
Contenu fourni par Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Faster Horses | Paul Wilshaw & Mark Sutcliffe, Faster Horses | Paul Wilshaw, and Mark Sutcliffe ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
So what’s the difference between design language and tone of voice? Where are the boundaries between the tone of voice and design language, and who leads the strategy of these? Are they interchangeable?
In literature, the Tone of Voice refers to the author’s feelings towards the subject, as expressed through the writing itself. Writing for the web is obviously different from writing prose (or at least it should be since web users read very little.) Still, every scrap of writing on a page (from body copy to button labels and other UX copywriting) contributes to the tone of voice we’re using to speak to our users (https://www.nngroup.com/articles/tone-of-voice-dimensions/).
Visual communication is exceptionally complicated. It’s diverse, boundless, and relentless. To induce a sense of clarity and coherence to it, we need to establish a series of constraints that will help us communicate with our end-users. This is where Design Language comes into play (https://www.uxpin.com/studio/blog/design-language/)
Why are these important, and how can navigate those tricky workplace politics?
All this and more are answered in this episode of Faster Horses.
🐎 80% comedy, 20% UX, 0% filler
👕 Get stickers and tees at https://www.paulwilshaw.com/shop/
💎 Support the show and sign up for early and exclusive content: https://www.patreon.com/FasterHorses
🎙 Spotify: https://open.spotify.com/show/5wF48uFWHs5a7gpr3eNwrC
🎙 Apple: https://podcasts.apple.com/gb/podcast/faster-horses-a-podcast-about-ui-design-user/id1496787723
🎥 Watch: https://youtu.be/GYjaKrOt1VE
PEACE!
Produced by:
Paul Wilshaw
Nick Tomlinson
Mark Sutcliffe
Anthony Jones
Chris Sutcliffe
Title music: James Medd
Sound effects: https://www.zapsplat.com
All this and more are answered in this episode of Faster Horses, a podcast about UX, UXR, UI design, products and technology (sometimes!)
🐎 80% comedy, 20% UX, 0% filler
👕 Get stickers and tees at https://www.paulwilshaw.com/shop/
The show is hosted by:
Paul Wilshaw
https://www.linkedin.com/in/paulwilshaw/
and
Mark Sutcliffe
https://www.linkedin.com/in/sutcliffemark/
If you want to suggest an idea, or join us on the show, send us a message 👆.
31 episodes
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Similaire à Faster Horses | A podcast about UI design, user experience, UX design, product and technology
Every creative work you’ve ever loved has a hero’s journey behind it. On Spark & Fire, you'll hear creators tell the story of bringing one beloved work to life. Iconic creatives — like Wicked composer Stephen Schwartz, Pixar director Domee Shi, comedian Patton Oswald, musician Wynton Marsalis, and novelist Isabel Allende — share the endless iterations, the inevitable setbacks, and the breakthrough ideas along the epic process of creation. But this isn’t an interview show. It’s a story — told ...
…
continue reading
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
Inspiring Stories & Actionable Strategies for Building a Thriving Creative Practice
…
continue reading
A podcast about craft, career, and creativity from Proximity Media, the production company that helped bring you Creed III, Judas and the Black Messiah, Space Jam: A New Legacy, Black Panther: Wakanda Forever podcast and soundtrack, and more. New episodes every Sunday.
…
continue reading
Montgomery & Company (MoCo) is a weekly podcast and radio show hosted by two-time WNBA Champion and Co-Owner/Vice President of the Atlanta Dream, Renee Montgomery, in partnership with WABE Atlanta. Both insightful and compelling, MoCo features interviews with some of the world’s top athletes, entertainers, and innovators as well as roundtable discussions with Renee’s colleagues, friends, and family, about sports, culture and building generational wealth. Montgomery & Company: Sports, Cultu ...
…
continue reading
Rock and Roll
…
continue reading
How do you design digital products that people actually want? Get UX tips and insights from experts behind some of the most successful digital transformations and experiences in the world. Each 25-minute interview is a candid conversation with the thinkers, doers, and builders at the forefront of UX design, accessibility in the user experience, and product management. Learn everything from how you can turn around a product launch failure, to how AI can make a designer’s life easier, and even ...
…
continue reading
Show notes are at https://stevelitchfield.com/sshow/chat.html
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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continue reading
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !
Mettez-vous hors ligne avec l'application Player FM !
