#166: Content Strategy | Behind the Scenes of Monday.com’s Content Strategy with Eliana Atia and Arielle Gordis

Exit Five: B2B Marketing with Dave Gerhardt

Dave is joined by Eliana Atia and Arielle Gordis from Monday.com, who drive the content strategy that powers one of the most recognizable brands in SaaS. Eliana, a seasoned content leader, shares how Monday.com’s content team evolved from a small, reactive unit into a strategic powerhouse. Arielle, who leads the thought leadership initiatives, reveals the secrets behind the wildly successful "Monday Insights" newsletter which has 3.7 million subscribers.

They cover:

• How the content team at Monday.com acts as a strategic partner to departments across the business
• The unique "guild" structure they use that allows content managers to stay deeply integrated within various teams while maintaining a unified content strategy
• How they use audience engagement and feedback to make better content

Timestamps

• (00:00) - - Intro
• (08:04) - - Content Strategy as a Career
• (10:36) - - Monday.com’s Messaging Strategy
• (12:23) - - Transitioning to a Multi-Product Brand
• (17:11) - - Using Content to Create Trust
• (27:17) - - How They Create Sales Enablement Content for Enterprise Accounts
• (29:59) - - Monday's Value-Based Thought Leadership Strategy
• (33:39) - - Behind the Scenes: Working With a Cartoonist
• (39:48) - - How Their Newsletter Has a 30% Open Rate
• (41:59) - - Getting Buy-in For Thought Leadership
• (43:48) - - Boosting Open Rates with Quality Sender Names
• (50:07) - - Transforming Job Stress into Meaningful Leadership
• (51:32) - - Successful Idea Testing on a Smaller Scale

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