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Season 4 Episode 6 - Talking Loyalty with Special Guest Professor Yuping Liu-Thompkins
Manage episode 410146853 series 2918959
In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.
We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.
External resources:
- Loyalty Science Lab Website - CLICK HERE
- Loyalty Science Lab's Future of loyalty report - CLICK HERE
- Loyalty Science Lab articles on Medium - CLICK HERE
- Loyalty Science Lad on LinkedIn - CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
- Music: You oughta know by Rockin' for Decades. CLICK HERE
55 episodes
Manage episode 410146853 series 2918959
In this episode, we go back to school by talking to Professor of Marketing Yuping Liu-Thompkins. Not content with being a Professor at Old Dominion University in the US, she is also the Founder and Director of Loyalty Science Lab whose mission is to create and promote cutting-edge scientific research on brand and customer loyalty.
We talk about what drives loyalty, the value of loyalty programs, what loyalty program features really make a difference and more.
External resources:
- Loyalty Science Lab Website - CLICK HERE
- Loyalty Science Lab's Future of loyalty report - CLICK HERE
- Loyalty Science Lab articles on Medium - CLICK HERE
- Loyalty Science Lad on LinkedIn - CLICK HERE
Audio-Visual assets:
- Imagery: Photo by Matthew Brodeur on Unsplash
- Music: Hot Thang by Daniel Fridell. CLICK HERE
- Music: You oughta know by Rockin' for Decades. CLICK HERE
55 episodes
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