S5 Episode 8: Mark Pinsent from The Hoffman Agency on Remote Working and the art of Storytelling

Digitally Curious

Remote working as an option for the modern workforce is here to stay - so what advice would someone who's been working remotely for years have for others?
To answer this question, I spoke with Mark Pinsent, Managing Director, Europe for The Hoffman Agency - a leading Technology PR company.
Mark graduated in 1992 with a degree in Information and Computing Science but his creative streak saw him enter the world of marketing and communications.
He says he’s spent 28 happy years developing and delivering campaigns for B2B and B2C brands in the UK and internationally.
In the second half of the podcast, from the 36:44 mark, we spoke about the art of storytelling and how PR can help organisations tell a great story.
Mark is coming to us today from his “location agnostic” office in France.
The episode is a long one, just over an hour, but worth listening to every minute.
We recorded this back in June 2022, when things were stating to return to normal. Thankfully in March 2023, things seem much more open.
More on Mark
Mark on LinkedIn
Mark on Instagram
Mark’s Landrover Sandy on Instagram
Mark on Twitter
The Hoffman Agency website
The World for Sale book

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Chapitres

1. S5 Episode 8: Mark Pinsent from The Hoffman Agency on Remote Working and the art of Storytelling (00:00:00)

2. Meeting at the Hospital Club (00:01:02)

3. The best thing about working remotely (00:04:28)

4. Producing our best work anywhere (00:07:32)

5. Greatest learnings from going remote (00:08:17)

6. Agile content creation tips (00:21:10)

7. Part 2: The Art of Storytelling (00:36:44)

8. What makes a great PR story? (00:36:49)

9. Getting a client in the FT every month (00:39:45)

10. How has PR changed over the years (00:45:20)

11. The importance of Podcasts in PR (00:52:37)

12. Who should I invite next on the podcast? (00:58:47)

13. 3 Actionable things for this week (01:00:28)

14. How to find out more about Mark & The Hoffman Agency (01:02:40)