Artwork

Contenu fourni par Jeffro. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jeffro ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
Player FM - Application Podcast
Mettez-vous hors ligne avec l'application Player FM !

Lessons in Demand Generation for Building a Growth Engine... with Janelle Amos

24:03
 
Partager
 

Manage episode 420875308 series 3543566
Contenu fourni par Jeffro. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jeffro ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Janelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth. She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients.

Janelle joins Jeffro to discuss the ins and outs of demand gen and its significance for building a brand. Janelle provides valuable insights into the assessment of company marketing needs, the role of lead generation within demand gen strategy, and the critical importance of setting clear KPIs for marketing success.
Takeaways:
1. Not everyone needs demand gen.
2. A marketing audit from a 3rd party can be super helpful.
3. Know your metrics and plan to iterate.
Connect with Janelle Amos
Website: elevate-growth.com
LinkedIn: https://www.linkedin.com/in/janelleamos/
Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb
Timestamps:
00:00 Demand Gen is a go to market strategy.
04:29 Capture and define brand awareness and experience.
08:48 Demand gen experience recommends 4-6 weeks strategy.
10:35 Marketing engine takes time, metrics are crucial.
13:37 Identify North Star, then set specific goals.
17:01 Proprietary framework assesses company's marketing efficiency.
22:06 Seek professional help before making marketing decisions.
22:56 Partner with experienced marketers before diving in.

Free Website Evaluation: FroBro.com/Dominate

  continue reading

48 episodes

Artwork
iconPartager
 
Manage episode 420875308 series 3543566
Contenu fourni par Jeffro. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jeffro ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Janelle Amos is the Founder and Chief Strategist at Elevate Growth. She helps businesses create a comprehensive demand gen strategy that drives brand awareness, customer acquisition, and revenue growth. She’s passionate about keeping her promises to her clients, and she has a great track record of producing results for her clients.

Janelle joins Jeffro to discuss the ins and outs of demand gen and its significance for building a brand. Janelle provides valuable insights into the assessment of company marketing needs, the role of lead generation within demand gen strategy, and the critical importance of setting clear KPIs for marketing success.
Takeaways:
1. Not everyone needs demand gen.
2. A marketing audit from a 3rd party can be super helpful.
3. Know your metrics and plan to iterate.
Connect with Janelle Amos
Website: elevate-growth.com
LinkedIn: https://www.linkedin.com/in/janelleamos/
Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb
Timestamps:
00:00 Demand Gen is a go to market strategy.
04:29 Capture and define brand awareness and experience.
08:48 Demand gen experience recommends 4-6 weeks strategy.
10:35 Marketing engine takes time, metrics are crucial.
13:37 Identify North Star, then set specific goals.
17:01 Proprietary framework assesses company's marketing efficiency.
22:06 Seek professional help before making marketing decisions.
22:56 Partner with experienced marketers before diving in.

Free Website Evaluation: FroBro.com/Dominate

  continue reading

48 episodes

Tất cả các tập

×
 
Loading …

Bienvenue sur Lecteur FM!

Lecteur FM recherche sur Internet des podcasts de haute qualité que vous pourrez apprécier dès maintenant. C'est la meilleure application de podcast et fonctionne sur Android, iPhone et le Web. Inscrivez-vous pour synchroniser les abonnements sur tous les appareils.

 

Guide de référence rapide