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Case Study: How to Get 50-80% Response Rates using Paper Piranhas... with Harvey Hirsch
Manage episode 419604882 series 3543566
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Harvey Hirsch is a retired Direct Marketing & Sales Promotion expert specializing in New Business Development Strategies in the B2B space. His work for clients has earned over 100 industry and trade association awards, and the average response rate for his campaigns has been an astounding 50% when targeting “C” level decision makers. Harvey’s unique personalized 3D-Variable Data Shaped Print marketing technology was granted a US Process Patent in 2003 and it allows him to provide new ways of approaching prospects that never existed before.
Harvey's unique approach has resulted in astounding response rates, challenging traditional marketing strategies. They talked about his innovative three-dimensional variable data shaped print marketing technology and its game-changing effects on business development strategies.
Takeaways:
1. Be unique to stand out and get noticed.
2. It's better to focus more effort on a smaller group.
3. Personalization can go way beyond name and address.
Connect with Harvey Hirsch
Website: http://www.harveyhirsch.com/
Youtube: https://www.youtube.com/channel/UC_1s30PUDVK0pp98AIq4C_Q
Connect with Jeffro
Website: https://www.frobro.com
Social Links: https://www.tiktok.com/@frobroweb
Timestamps:
00:00 Harvey Hirsch achieves 50% response rate.
06:04 Innovation in printing: thick stocks and personalization.
08:42 Printer versatility brings innovation, gender-neutral messaging future.
12:42 Direct mail costs and customer engagement strategy.
15:38 Introduced interactive die cutting, transformed ink company.
18:55 Digital power yields 50% response, $1M bill.
22:23 Business owners need a mental shift for customization.
24:54 Support marketing program, doesn't drive it. Public relations.
27:20 Appreciation for Harvey, tune in next time.
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