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How to Ensure a Consistent Brand Experience Across Platforms... with Hikari Senju

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Manage episode 463621868 series 3543566
Contenu fourni par Jeffro. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jeffro ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Summary

In this conversation, Jeffro and Hikari Senju discuss the transformative impact of generative AI on digital advertising. They explore the shift from mass media to personalized ads, the role of AI in creating effective marketing campaigns, and the importance of OmniChannel strategies. Hikari shares insights on how data-driven approaches can enhance ad performance, the challenges of measuring ROI, and the ethical considerations surrounding privacy in AI advertising. The discussion also highlights real-world success stories and the mission of Omniki to democratize growth for businesses.

Takeaways

  • Personalized ads are essential in today's fragmented media landscape.
  • Generative AI simplifies the creation of personalized ads.
  • OmniChannel marketing ensures a consistent brand experience.
  • Deep learning helps measure ad effectiveness and optimize campaigns.
  • Real-time data is crucial for responsive ad strategies.
  • Brands must adapt to remain relevant in a noisy market.
  • Privacy regulations will shape the future of AI advertising.
  • AI can automate many aspects of ad management.
  • Successful campaigns rely on data-driven insights.
  • The mission of Omniki is to democratize growth for all businesses.

Chapters

00:00

The Evolution of Advertising: From Mass Media to Personalization

03:09

Generative AI: Transforming Ad Creation and Performance

06:10

OmniChannel Marketing: The Future of Targeting and Engagement

08:58

Deep Learning and Data Insights: Measuring Ad Effectiveness

12:00

Real-Time Data and AI: The Role of Human Oversight

14:47

Branding in the Age of AI: Opportunities and Challenges

18:05

Privacy and Ethical Considerations in AI Advertising

20:55

Case Study: Success Stories with AI-Driven Advertising

23:52

Democratizing Growth: The Mission Behind Omniki

Links

Website: https://www.omneky.com

LinkedIn: https://www.linkedin.com/company/omneky

Twitter: https://twitter.com/OmnekyAI


Free Website Evaluation: FroBro.com/Dominate

  continue reading

70 episodes

Artwork
iconPartager
 
Manage episode 463621868 series 3543566
Contenu fourni par Jeffro. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jeffro ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Summary

In this conversation, Jeffro and Hikari Senju discuss the transformative impact of generative AI on digital advertising. They explore the shift from mass media to personalized ads, the role of AI in creating effective marketing campaigns, and the importance of OmniChannel strategies. Hikari shares insights on how data-driven approaches can enhance ad performance, the challenges of measuring ROI, and the ethical considerations surrounding privacy in AI advertising. The discussion also highlights real-world success stories and the mission of Omniki to democratize growth for businesses.

Takeaways

  • Personalized ads are essential in today's fragmented media landscape.
  • Generative AI simplifies the creation of personalized ads.
  • OmniChannel marketing ensures a consistent brand experience.
  • Deep learning helps measure ad effectiveness and optimize campaigns.
  • Real-time data is crucial for responsive ad strategies.
  • Brands must adapt to remain relevant in a noisy market.
  • Privacy regulations will shape the future of AI advertising.
  • AI can automate many aspects of ad management.
  • Successful campaigns rely on data-driven insights.
  • The mission of Omniki is to democratize growth for all businesses.

Chapters

00:00

The Evolution of Advertising: From Mass Media to Personalization

03:09

Generative AI: Transforming Ad Creation and Performance

06:10

OmniChannel Marketing: The Future of Targeting and Engagement

08:58

Deep Learning and Data Insights: Measuring Ad Effectiveness

12:00

Real-Time Data and AI: The Role of Human Oversight

14:47

Branding in the Age of AI: Opportunities and Challenges

18:05

Privacy and Ethical Considerations in AI Advertising

20:55

Case Study: Success Stories with AI-Driven Advertising

23:52

Democratizing Growth: The Mission Behind Omniki

Links

Website: https://www.omneky.com

LinkedIn: https://www.linkedin.com/company/omneky

Twitter: https://twitter.com/OmnekyAI


Free Website Evaluation: FroBro.com/Dominate

  continue reading

70 episodes

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