Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Why Choose Personality Data over Demographic Data?
MP3•Maison d'episode
Manage episode 209588251 series 2349963
Contenu fourni par Tim Van Milligan. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Tim Van Milligan ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
How would you like a 50% improvement in your advertising effectiveness? That 50% improvement was verified by researchers at Cambridge University and reported in the Nov 2017 issue of the Proceedings of the National Academy of Sciences. Does that sound exciting to you? Does to me. Do you remember the Cambridge Analytics controversy? That company that was in the news during and after the 2016 Presidential Elections. They were hired by the Trump campaign because they claimed they could micro persuade on a “mass level” through email messages and targeted internet ads. What is it about “personality” that they’d want a ‘personality data’ set over something else like “demographic” data? After all, demographic data is widely available and dirt cheap. The second question you might ask is why “Facebook data?” Why not Google AdWords? Why not from another source? And finally, the third question we'll discuss is “what did they do with that data once they have it?”
…
continue reading
51 episodes
MP3•Maison d'episode
Manage episode 209588251 series 2349963
Contenu fourni par Tim Van Milligan. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Tim Van Milligan ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
How would you like a 50% improvement in your advertising effectiveness? That 50% improvement was verified by researchers at Cambridge University and reported in the Nov 2017 issue of the Proceedings of the National Academy of Sciences. Does that sound exciting to you? Does to me. Do you remember the Cambridge Analytics controversy? That company that was in the news during and after the 2016 Presidential Elections. They were hired by the Trump campaign because they claimed they could micro persuade on a “mass level” through email messages and targeted internet ads. What is it about “personality” that they’d want a ‘personality data’ set over something else like “demographic” data? After all, demographic data is widely available and dirt cheap. The second question you might ask is why “Facebook data?” Why not Google AdWords? Why not from another source? And finally, the third question we'll discuss is “what did they do with that data once they have it?”
…
continue reading
51 episodes
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