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Introduction to the Customer Secrets Podcast
Manage episode 209491386 series 2349963
Contenu fourni par Tim Van Milligan. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Tim Van Milligan ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
What is the secret? It is that you can use "personality theory" to persuade your customers to buy from you. In this introduction episode, I'll go over my reasons for revealing the secrets of personality, and what topics about human personality this podcast will discuss. Obviously, we'll talk about things like the Myers-Briggs personality model (MBTI), the Big-5 Traits (OCEAN model), DiSC, the Keirsey Temperament Sorter and other models that reveal a person's personality. But the overall emphasis will be about how this can be used in business to increase your sales and profits. We'll also discuss the difference between using "Personality Type" to persuade versus using it to manipulate others. This is a powerful tool, and it can easily be used to manipulate others, so I want to make it clear what that dividing line is between persuasion and manipulation. You are about to discover the cutting edge information on sales and marketing because this is what makes your customers tick.
…
continue reading
51 episodes
Partager
Manage episode 209491386 series 2349963
Contenu fourni par Tim Van Milligan. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Tim Van Milligan ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
What is the secret? It is that you can use "personality theory" to persuade your customers to buy from you. In this introduction episode, I'll go over my reasons for revealing the secrets of personality, and what topics about human personality this podcast will discuss. Obviously, we'll talk about things like the Myers-Briggs personality model (MBTI), the Big-5 Traits (OCEAN model), DiSC, the Keirsey Temperament Sorter and other models that reveal a person's personality. But the overall emphasis will be about how this can be used in business to increase your sales and profits. We'll also discuss the difference between using "Personality Type" to persuade versus using it to manipulate others. This is a powerful tool, and it can easily be used to manipulate others, so I want to make it clear what that dividing line is between persuasion and manipulation. You are about to discover the cutting edge information on sales and marketing because this is what makes your customers tick.
…
continue reading
51 episodes
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Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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continue reading
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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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