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Magnetic Branding & Positioning Strategies For Consultants with Deb Gabor
Manage episode 431342592 series 1464612
Do you ever feel stuck trading hours for dollars, dreaming of a business that runs without you constantly grinding? That was Deb Gabor, best selling author and branding expert before she created a business empire on her own terms. And in this episode, she reveals the exact framework she used. Deb's built a multi-million dollar consultancy by rejecting the traditional hourly billing trap, proving there's a better way for consultants to deliver lasting value.
In this episode, you're going to learn:
• How to transition from trading hours for dollars to building a profitable consultancy
• The dangers of focusing on short-term revenue and its impact on brand identity
• The concept of "irrational loyalty" to create a business clients love
• A strategic branding methodology that emphasizes transformative value over hourly billing
• Key questions to ensure your team consistently meets and exceeds client expectations
Connect with Deb Gabor
Discover more about Sol Marketing
Book your complimentary growth session call.
Mentioned in this episode:
Follow Consulting Success!
Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
Check Out Our Youtube Channel
Don't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
552 episodes
Manage episode 431342592 series 1464612
Do you ever feel stuck trading hours for dollars, dreaming of a business that runs without you constantly grinding? That was Deb Gabor, best selling author and branding expert before she created a business empire on her own terms. And in this episode, she reveals the exact framework she used. Deb's built a multi-million dollar consultancy by rejecting the traditional hourly billing trap, proving there's a better way for consultants to deliver lasting value.
In this episode, you're going to learn:
• How to transition from trading hours for dollars to building a profitable consultancy
• The dangers of focusing on short-term revenue and its impact on brand identity
• The concept of "irrational loyalty" to create a business clients love
• A strategic branding methodology that emphasizes transformative value over hourly billing
• Key questions to ensure your team consistently meets and exceeds client expectations
Connect with Deb Gabor
Discover more about Sol Marketing
Book your complimentary growth session call.
Mentioned in this episode:
Follow Consulting Success!
Make sure you're following us on your podcast app! Already subscribed? Tell a friend about the show that you think could benefit as well!
Check Out Our Youtube Channel
Don't miss any of our additional content over on our Youtube channel! https://www.youtube.com/@ConsultingSuccessTV
552 episodes
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