Episode #75 – Are You Working With Flat-Earth Marketers?

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose wonders if we’re marketing on a flat earth. He talks with Content Monsta’s A. Lee Judge about whether marketing is keeping its fair share of budget – and about all things video. And he points you to an article about when to make (and when to break) content rules. And that’s a wrap of the week ending June 26, 2020.

NEWS ITEM OF THE WEEK

Marketing Is Keeping Its Share of Company Spending, CMO Survey Suggests

https://www.wsj.com/articles/marketing-is-keeping-its-share-of-company-spending-cmo-survey-suggests-11592304300

INTERVIEW OF THE WEEK

Our guest this week: A. Lee Judge is the founder of digital content agency Content Monsta, which works with on-the-ground content producers around the world. As an entrepreneur with a background in media production, a career in marketing, and experience in hacking social media from its beginnings, Lee saw the opportunity to bring his marketing, media production, and social media expertise under one effort to build strong brands.

Listen in, then learn more about Lee:

• Visit the Content Monsta website.
• Follow him on LinkedIn: https://www.linkedin.com/in/aleejudge/
• Follow him on Twitter. https://twitter.com/aleejudge
• Listen to The Business of Marketing: https://contentmonsta.com/the-business-of-marketing-podcast/

CONTENT MARKETING IDEA OF THE WEEK

No One Can Break Your Content Rules if They Don’t Exist.

https://contentmarketinginstitute.com/2020/02/break-content-rules/

SPONSOR

Sitecore

As the well-known marketing saying goes, “Content is king.” And with organizations having to rely on their digital channels more than ever these days to reach customers, creating and publishing effective and engaging content has taken on a whole new level of importance. 

Sitecore recently held its inaugural Virtual Marketer Day, and one of the tracks was dedicated to helping organizations better manage their content – from beginning to end. 

There is a new post-event guide titled “Understanding the end-to-end content lifecycle,” with practical steps you can take to optimize your content engine and personalize digital experiences for your customers.  

Download the guide today: https://cmi.media/sitecore-lifecycle