Episode #66 - Do You Really Care How Your Audiences Are Doing?

CMI Weekly Wrap

In this week’s episode, Content Marketing Institute’s Robert Rose is wondering how you’re doing (and he really wants to know the answer). He offers his take on a new article that explains how content helps brands keep calm and carry on. Robert talks with Tanzen Consulting’s Carrie Hane about content design, new operational models, and how we get to a new normal with better content strategies. Plus he points you to an article about Agile marketing principles that’s especially relevant today. And that’s a wrap of the week ending April 17, 2020.

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NEWS ITEM OF THE WEEK

How Content Can Help Your Brand Keep Calm and Carry On — Virtually

https://www.ana.net/blogs/show/id/mm-blog-2020-04-keep-calm-carry-on-content

INTERVIEW OF THE WEEK

Carrie Hane

Founder

Tanzen Consulting

Hane teaches organizations how to stop the content madness. Since 2015, her company Tanzen Consulting has worked to make content future friendly by starting outside of an interface or delivery channel. Her methodology for doing this is detailed in her 2018 book Designing Connected Content: How to Plan and Model Digital Products for Today and Tomorrow.

Carrie was a content strategist before content strategy was even cool. We had an interesting conversation about content design, operational models, and how we might be seeing the future of content strategy coming to life in this current crisis.

Learn more from Carrie:

• Follow her on Twitter
• Visit the Tanzen consulting web site
• Attend one of the (now digital) events where she’s presenting: IAC20 and OmnichannelX

OUR CONTENT MARKETING IDEA OF THE WEEK

Agile Principles + Content Marketing = Long-Term Success

https://contentmarketinginstitute.com/2015/12/agile-principles-content-marketing/