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E241 | Crafting Your Homepage to Increase Conversions and Boost Customer Retention with Rob and Anthony of Fletch PMM

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Manage episode 412987432 series 2505086
Contenu fourni par Andrew Michael. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Andrew Michael ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Today on the show we have Rob Kaminski and Anthony Pierri, the partners of Fletch PMM.

In this episode, Rob and Anthony share their journey in establishing Fletch PMM, a specialized firm helping early-stage B2B SaaS startups refine their website homepages. They delve into the pivotal role of a company’s homepage in positioning and messaging, crucial for attracting and retaining customers.

We then discussed the common pitfalls startups face when crafting their homepages and wrapped up by exploring strategic approaches to making these homepages more effective in communicating value succinctly.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter!
Mentioned Resources:

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapitres

1. E241 | Crafting Your Homepage to Increase Conversions and Boost Customer Retention with Rob and Anthony of Fletch PMM (00:00:00)

2. Founding Fletch PMM: The Journey Begins (00:02:11)

3. Strategic Importance of the Homepage (00:07:37)

4. Audience-Centric Homepage Design (00:13:22)

5. Navigating Positioning and Differentiation (00:18:56)

6. Overcoming Startup Messaging Challenges (00:23:37)

7. Leveraging Customer Feedback for Homepage Refinement (00:31:36)

8. Balancing Features and Benefits (00:39:01)

9. Future of Homepage Design in Business Strategy (00:45:40)

269 episodes

Artwork
iconPartager
 
Manage episode 412987432 series 2505086
Contenu fourni par Andrew Michael. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Andrew Michael ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Today on the show we have Rob Kaminski and Anthony Pierri, the partners of Fletch PMM.

In this episode, Rob and Anthony share their journey in establishing Fletch PMM, a specialized firm helping early-stage B2B SaaS startups refine their website homepages. They delve into the pivotal role of a company’s homepage in positioning and messaging, crucial for attracting and retaining customers.

We then discussed the common pitfalls startups face when crafting their homepages and wrapped up by exploring strategic approaches to making these homepages more effective in communicating value succinctly.

As usual, I'm excited to hear what you think of this episode, and if you have any feedback, I would love to hear from you. You can email me directly at Andrew@churn.fm. Don't forget to follow us on Twitter!
Mentioned Resources:

Churn FM is sponsored by Vitally, the all-in-one Customer Success Platform.

  continue reading

Chapitres

1. E241 | Crafting Your Homepage to Increase Conversions and Boost Customer Retention with Rob and Anthony of Fletch PMM (00:00:00)

2. Founding Fletch PMM: The Journey Begins (00:02:11)

3. Strategic Importance of the Homepage (00:07:37)

4. Audience-Centric Homepage Design (00:13:22)

5. Navigating Positioning and Differentiation (00:18:56)

6. Overcoming Startup Messaging Challenges (00:23:37)

7. Leveraging Customer Feedback for Homepage Refinement (00:31:36)

8. Balancing Features and Benefits (00:39:01)

9. Future of Homepage Design in Business Strategy (00:45:40)

269 episodes

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