Reinventing Retail & the Consumer Experience with OmniTalk’s Anne Mezzenga

Channel Mastery

Guest:

Anne Mezzenga is a Top 100 Retail Influencer, podcast host, and the Co-CEO of Omnitalk Retail, a post she shares with Chris Walton. This dynamic team continues to build their podcast, Youtube Channel, and blog into a leading retail media empire, and both hail from Target’s “Store of the Future” concepting team. Anne and Chris were speakers at the inaugural Sea Otter Classic Summit this past April and stand for ‘consumer centricity’ on a level no other retail media organization comes close to.

Show notes:

We produce the Channel Mastery podcast for one reason: To equip and inspire our audience of executive leaders in outdoor recreation to drive their businesses toward expansion during an unprecedented time of change and opportunity. That only works when we commit to trying new strategies and approaches in our businesses. Let’s face it: We know well that what got us here will not get us to the expansion, growth, and purpose we know our teams and brands are capable of going forward.

Part of bringing our mission to life is to recruit the best experts from broader retail and business and tailor their insights to our audience of outdoor recreation executive leaders. And by tailoring, we mean customizing new approaches into actionable strategies you can build into your company. That’s what we brought to life with our sponsor Life Time, Inc., at the Sea Otter Classic Executive Summit this past April, and that’s what we’re bringing to life every week here and going into the 2023 Summit.

Today’s guest is one of the most exceptional resources we have to date to bring the mission of Channel Mastery and the Sea Otter Classic Executive Summit to life. Anne Mezzenga and Chris Walton served as Co-CEOs of Omnitalk Retail and were featured speakers at the Summit, and are repeat guests on the Channel Mastery podcast.

In this episode, we have Anne in the chair, and she’s brought her A-Game! Yes, she over-delivers insightful broader-market retail trends that bring a ton of consumer insight as we head toward 2023. Anne also brings creative and actionable strategies to combat the myriad of challenges in retail today, including the inventory glut. Through this episode, you’ll be challenged to reconsider the retail experience we’re responsible for creating in outdoor recreation. Anne shares what she’s discovered in other retail sectors in her visits this summer with Omnitalk. One of the most powerful facets of this interview is when Anne shares her approaches to empowering the consumer with unexpectedly simple ideas and experiences that bring your store and brand into the consumer's day-to-day in a way that just wasn’t possible before. And who would have thought that retailers could double as banks to their consumers and build trust while doing so? You’ll learn so many new approaches to being far more than a retailer (and all brands are also retailers today) in this show!

This is exactly the type of inspirational big thinking that’s relevant and replicable to the outdoor recreation space and just what we’re proud to offer you on Channel Mastery every week. We hope you enjoy and share this episode! Let us know your thoughts on LinkedIn, and thank you for listening!

The Channel Mastery podcast is presented by Verde Brand Communications, a consumer-centric brand strategy and communication agency serving the outdoor recreation industries. We are also grateful for the sponsorship and partnership of Life Time, Inc., owner of the Sea Otter Classic and producer of the Sea Otter Classic Summit outdoor recreation executive gathering, taking place April 18-20, 2023, in Monterey, Calif. Learn more at Seaotterclassicsummit.com.

Links:

• OmniTalk.blog
• Anne Mezzenga’s LinkedIn profile - https://www.linkedin.com/in/annemezzenga/
• Omnitalk episode / show¹ with Alviere, and the website² for Alviere’s full-stack commerce platform
  • 1 - https://omnitalk.blog/2022/08/15/spotlight-series-the-411-on-embedded-finance-with-alviere-ceo-yuval-brisker/
  • 2 - https://alviere.com/
• Omnitalk episode with Volumental show link¹, here is the link to Volumental’s website²
  • 1 - https://omnitalk.blog/2022/03/27/spotlight-series-making-sure-the-shoe-fits-so-you-can-wear-it-with-volumental-cmo-brent-hollowell/
  • 2 - https://volumental.com/