The Secret to Marketing Success | Randy Frisch, Hana Abaza & Jay Baer

C-Suite Radio

Many of the world’s greatest companies are driven by customers’ needs; they develop their business models, products and strategies to accommodate the evolving nature of their consumers. Great companies reach customers through exceptional methods of marketing, and great content is the key driver to creating a dialogue between the brand and customer. Content marketing provides lasting value and purpose to the reader, user or viewer, which in turn leads to business growth and a loyal customer base. Randy Frisch is the co-founder and COO at Uberflip, focused on ensuring strategy, operations, and sales work in harmony to guide the company towards growth and profitability. Twitter: @randyfrisch Hana Abaza is the Director of Marketing at Uberflip, where she combines a metrics driven approach with an unwavering commitment to creating an exceptional brand experience. Twitter: @HanaAbaza Jay Baer is a marketing keynote speaker and emcee, New York Times bestselling author, entrepreneur, technology investor and social media and digital marketing consultant. Twitter: @jaybaer. Read more