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Game Changer: How Sports Tourism Fuels Community Growth with John David, Sports ETA
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In this episode of the Business Class Podcast, host Steve Ekstrom sits down with John David, President and CEO of Sports ETA, to explore the dynamic intersection of sports tourism and adventure. John shares the rich history of the Sports Events and Tourism Association, detailing its evolution from a small group of 12 sports commissions in 1992 to a robust network of over 700 members today. He explains the diverse membership, which includes destination marketing organizations, rights holders, and industry partners, all working together to promote and support sports tourism.
John highlights the significant impact of sports tourism on local economies, citing impressive figures from the latest State of the Industry Report, such as a $52.2 billion total economic impact. He recounts personal anecdotes, like the emotional reaction of a hotel GM during the pandemic, emphasizing the resilience and vital role of sports tourism in sustaining communities through challenging times. John also discusses the increased investment and interest in sports tourism from DMOs and private equity, attributing this growth to the unique ability of sports events to create lifelong memories for participants and their families.
The conversation delves into John's personal journey within the tourism industry, from his early days managing a BMX track in Baton Rouge to his current leadership role at Sports ETA. He reflects on the lessons learned, the importance of strategic planning, and the passion that drives him. John also shares his vision for the future of sports tourism, emphasizing the need for continued education and advocacy to ensure the industry's sustained growth and success. This insightful episode offers a deep dive into the powerful intersection of sports and tourism, showcasing the profound impact it has on communities and economies alike.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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