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Destination Ann Arbor: Growing Together and Embracing Sustainability in Tourism – Insights from CEO Sarah Miller and Research Director Tim Crouson
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In a recent podcast episode of Business Class, Sarah Miller, President and CEO of Destination Ann Arbor, and Tim Crouson, Director of Research at the same organization, shared insights on their roles, experiences, and the growth of tourism in Washtenaw County with Learn Tourism CEO Stephen Ekstrom. Both have deep roots in the organization, with Sarah celebrating over two decades of work, guiding its growth from a modest $1 million budget and seven staff members to a $7.5 million operation with 22 employees. Tim, who joined the team eight years ago, has worked his way up and now focuses on research to drive tourism strategies.
Business Class is brought to you by Learn Tourism, the nonprofit academy - harnessing the power of science, business psychology and adult education to advance the tourism industry and build sustainable economies. Learn how to engage your community, win over stakeholders and get more visitors at learntourism.org.
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