Sherry Jiang: Founder Poker Strategy, Navigating Product-Market Fit Pivots & Big Tech Career Advice- E475

BRAVE Southeast Asia Tech: Singapore, Indonesia, Vietnam, Philippines, Thailand & Malaysia Startups, Founders & Venture Capital VC (English)

Sherry Jiang, CEO & Cofounder of Peek, and Jeremy Au explored three key topics:

1. Navigating Product-Market Fit Pivots: Crypto winter forced Sherry to pivot from her original idea—an algorithmic stablecoin protocol for Southeast Asian currencies. This shift led to the creation of Peek, an AI-powered platform for managing net worth. She highlighted the challenges of gaining traction, facing ambiguous customer demand, and maintaining deep customer engagement. Sherry emphasized how adaptability is essential when an original business model fails to fit the market. She candidly discussed the emotional and logistical hurdles of steering a company through such changes, underscoring the need for transparent communication with both internal teams and external stakeholders, especially investors.

2. Founder Poker Strategy: Drawing on her poker experience, Sherry likened the entrepreneurial journey to poker, focusing on the importance of making informed decisions in the face of uncertainty. She discussed the psychological resilience required in both poker and startups, stressing that founders, like poker players, must manage risks and accept losses—even when decisions are strategically sound. The conversation tied this mindset to the essential founder skill of evaluating risks with the best available information and confidently making decisions amidst ambiguity.

3. Big Tech Career Advice: Sherry offered advice to tech professionals, particularly those considering a shift from stable corporate roles, such as Google, to startups. She encouraged them to assess their career paths in relation to their personal values, risk tolerance, and the volatility of startup life. Sherry urged introspection, advising individuals to reflect on what they truly value—be it autonomy, innovation, or stability—and how those values align with the inherent risks of entrepreneurship. For those contemplating the leap, she suggested carefully considering if their motivations and desire for autonomy align with the unpredictable nature of startup life.

Jeremy and Sherry also discussed the tactical challenges of communicating business pivots to stakeholders, the emotional toll of leaving secure corporate environments, and the importance of staying authentic when explaining business shifts to investors.

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