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#48: Getting Clients Without Cold Emails with Jessica Walrack
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In this episode of the Boss Responses podcast, host Treasa Edmond and guest co-host Jessica Walrack discuss the challenges of finding clients, especially during economic downturns. They explore strategies to attract clients, reach out effectively, and emphasize the significance of relational marketing over cold emails. The conversation covers how to leverage past clients, build sincere connections on LinkedIn, optimize LinkedIn profiles, and the importance of showcasing case studies and client testimonials. Tune in for some practical insights on maintaining a consistent influx of clients without the need for straight cold outreach.
About Our Guest
Jessica Walrack is the founder of All Things Freelance Writing—a community that helps freelance writers build their ideal businesses through its blog, weekly jobs newsletter, and other resources. She’s also a freelance finance journalist with 11 years of professional writing experience. You can find her work regularly featured in national publications including US News and World, CBS News MoneyWatch, Newsweek, and Wallstreet Journal BuySide.
Links You Might Want
Sign up for the free All Things Freelance Writing weekly jobs newsletter
Connect with Jessica on LinkedIn
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
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Chapitres
1. #48: Getting Clients Without Cold Emails with Jessica Walrack (00:00:00)
2. Understanding Client Acquisition Struggles (00:01:34)
3. Effective Client Outreach Strategies (00:02:18)
4. The Power of Relational Marketing (00:04:11)
5. Leveraging LinkedIn for Client Acquisition (00:07:54)
6. Importance of Testimonials (00:13:26)
54 episodes
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