#40: Behind the Scenes of PR Freelancing with Expert Michelle Garrett

Boss Responses

Send us a text

In this episode of Boss Responses, host Treasa Edmond is joined by guest Michelle Garrett, an influential PR consultant, writer, and speaker specializing in B2B companies. Michelle shares insights from her extensive career, including founding her own consulting business. They discuss the importance of choosing the right clients, setting realistic expectations, and the value of freelancers supporting each other through platforms like Michelle’s Freelance Chat. Michelle's practical advice on client management, thought leadership, and the significance of building lasting relationships provides valuable lessons for anyone running their own business or working with clients.

00:00 Introduction to the Podcast and Guest

00:11 Michelle Garrett's Background and Achievements

01:16 Discovering Michelle and Freelance Chat

01:44 Starting and Running a PR Business

05:23 Challenges and Strategies in Freelancing

09:21 Client Management and Expectations

13:07 Tools and Systems for Freelancers

21:12 Freelance Chat and Community Support

22:38 Final Thoughts and Advice

About our Guest
Michelle Garrett is a public relations consultant, writer, and speaker who helps B2B companies create content, earn media coverage, and position themselves as thought leaders in their industries.

After working in various PR and marketing communications roles, including time spent in Silicon Valley with technology companies such as HP, Adobe, and numerous startups, she launched her consulting business to provide down-to-earth advice and a practical approach to public relations for her clients.

Repeatedly ranked among the industry’s most influential PR professionals, Michelle has written a book, B2B PR That Gets Results. She also launched her own YouTube show, PR Explored, where she interviews trusted industry experts about public relations trends and topics.

Michelle has written hundreds of articles that have been featured in business publications including Entrepreneur, Muck Rack, and Ragan’s PR Daily. She’s a frequent podcast guest, often quoted as an expert source on public relations, and regularly speaks at events like Content Marketing World, the largest gathering of content marketing professionals in the world.

In 2018, she founded a weekly Twitter chat called #FreelanceChat to help support freelancers in what can be a lonely journey. Since then, it’s grown to attract dozens of new participants and has been featured in Entrepreneur, MSN Money, and the Houston Chronicle. In 2024, the chat moved to YouTube.

Connect with Michelle on LinkedIn
Grab your copy of Michelle's Book: B2B PR That Gets Results

Support the show

Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to [e-mail]
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!

Chapitres

1. Building a Freelance Public Relations Business (00:00:00)

2. Successful PR and Client Relationships (00:10:02)

3. Building Successful Client Partnerships (00:22:39)