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Marketing Fails: McDonald’s Olympic Blunder & Sony's PSP Misstep
Manage episode 437843660 series 2916142
Contenu fourni par Sweet Fish. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Sweet Fish ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.
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For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth
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continue reading
In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.
For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth
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Partager
Manage episode 437843660 series 2916142
Contenu fourni par Sweet Fish. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Sweet Fish ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
What do you get when a fast-food giant runs out of food during the Olympics and a tech titan tries to outsmart Nintendo with a grassroots campaign? Two colossal marketing failures that left customers frustrated and brands scrambling.
In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.
For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth
…
continue reading
In this episode, we explore how McDonald's 1984 Olympics promotion backfired, costing the company tens of millions and leaving customers empty-handed when they ran out of fries, buns, and even Coca-Cola. We also dive into Sony’s desperate attempt to boost PSP sales with the “All I Want For Christmas is a PSP” campaign, which fell flat in the face of Nintendo’s dominance.
For more Marketing Fails check out B2B Growth on YouTube:
https://www.youtube.com/@b2bgrowth
1000 episodes
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Similaire à B2B Growth
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
…
continue reading
The traditional enterprise go-to-market motion is undergoing a transformational shift. B2B buyers are more sophisticated than ever, and operational efficiency is a key focus for every organization. One key function possesses a unique opportunity to shape the future of revenue generation: enablement. On this podcast, we’re bringing you the secrets, strategies, and tactics that successful enablement leaders are using to drive meaningful impact. The Enablement Edge is the go-to resource for sal ...
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…
continue reading
1
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
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…
continue reading
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…
continue reading
Call them changemakers. Call them rule breakers. We call them Redefiners. And in this provocative podcast, we explore how daring leaders from across industries and around the globe are redefining their organizations—and themselves—to create extraordinary impact in today’s rapidly changing world. In each episode, Russell Reynolds Associates Leadership Advisor Hoda Tahoun and former CEO Clarke Murphy host engaging, purposeful conversations with leaders in and out of the business world who shar ...
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continue reading
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continue reading
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continue reading
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continue reading
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Player FM - Application Podcast
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