The Heart Behind Her Brand’s Success with Jai-Leta Colvard, Founder and CEO of Just Jai Wear

Ask Brien Show

In this episode of the Ask Brien podcast, we sit down with entrepreneur Jai-Leta Colvard. We discuss her journey from starting a fitness apparel line, Just Jai Wear, to securing partnerships with major retailers. Jai also shares her experiences in dealing with personal challenges and how she established a non-profit organization to support mental health. The episode covers various aspects of entrepreneurship, including the importance of education, the role of networking, and the significance of protecting one’s brand through trademarking.

Timestamps:

• [8:06]: Jai-Leta introduces herself, her fitness apparel line, and her day job in cybersecurity.
• [12:43]: Motivations for supporting breast cancer survivors through her business and discusses her personal experience with mental health.
• [17:57]: The growth of her fitness apparel line, her expansion into golf and tennis products, and partnerships with major retailers.
• [23:41]: The hosts inquire about the impact of Jai-Leta’s MBA on her entrepreneurial journey and how it influenced her leadership and financial management skills.
• [27:29]: Jai-Leta offers advice to young girls looking to become entrepreneurs, emphasizing the importance of passion, planning, and understanding their target audience.
• [35:13]: The discussion touches on creating a customer avatar and setting pricing strategies for products based on factors such as quality, style, and profit margin.

Key Takeaways:

• Jai’s fitness apparel line, Just Jai Wear, supports breast cancer survivors and promotes mental health awareness.
• Young female entrepreneurs should follow their passions, create a business plan, and understand their target audience.
• Setting product prices should consider factors like quality, style, and profit margin.
• Trademarking your brand is essential to protect it from potential infringement.
• Networking and partnerships with major companies can help small businesses grow and succeed.

Guest Links:

https://www.justjaiwear.com
https://www.instagram.com/justjaiwear/
https://spaceofgrace365.org/
[e-mail]

Ask Brien Links:

Peter Bronstein’s Attorney Website
Legal Stepz Website
Ask Brien Podcast