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Contenu fourni par Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist). Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
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🇬🇧187: April Dunford: How to Nail Product Positioning

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Manage episode 411383436 series 3515727
Contenu fourni par Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist). Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
With April Dunford - Founder of Ambient Strategy and Author of the bestseller: “Obviously Awesome” and “Sales Pitch”

Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford is one of the leading experts in brand positioning worldwide. With Julius Göllner she speaks about breaking through the noise of a crowded market and positioning your SaaS product in the right and successful way. Tune in to learn more about:

  • What is Positioning and how do we actually do it?
  • Signs and Indicators you have bad positioning
  • The 5 most important Components of Positioning
    • Competitive Alternatives
    • Differentiated "Features" or "Capabilities"
    • Value for customers
    • Target Customer Segmentation
    • Market Category
  • How to setup a best practice process to define your own positioning and get the right answers for the 5 components
  • The McDonalds Milkshake Paradoxon - What`s behind?
  • How to challenge your positioning by constant talks with existing customers
  • The importance of understanding your real value pools for customers
  • Many best practices and war stories from Aprils more than 200 positioning projects

Our Guest: April Dunford https://www.linkedin.com/in/aprildunford/


Our Host: Julius Göllner https://www.linkedin.com/in/julius-goellner/


Unser Werbepartner: Flex Capital


Related AoA Shows: 🇬🇧172: The power of brand positioning


Restaurant Tipp: Alo Restaurant in Toronto https://alorestaurant.com/

Recommendations: Podcast: Positioning (with April Dunford) https://www.positioning.show/

Newsletter: https://www.aprildunford.com/newsletter

  continue reading

197 episodes

Artwork
iconPartager
 
Manage episode 411383436 series 3515727
Contenu fourni par Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist). Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Jannis Bandorski, Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist), Jannis Bandorski, and Julius Göllner and Matthias Ernst (Founder of B2B SaaS network ARRtist) ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.
With April Dunford - Founder of Ambient Strategy and Author of the bestseller: “Obviously Awesome” and “Sales Pitch”

Having spent years as a startup executive (with 16 product launches under her belt) and a consultant (who’s worked on dozens more), Dunford is one of the leading experts in brand positioning worldwide. With Julius Göllner she speaks about breaking through the noise of a crowded market and positioning your SaaS product in the right and successful way. Tune in to learn more about:

  • What is Positioning and how do we actually do it?
  • Signs and Indicators you have bad positioning
  • The 5 most important Components of Positioning
    • Competitive Alternatives
    • Differentiated "Features" or "Capabilities"
    • Value for customers
    • Target Customer Segmentation
    • Market Category
  • How to setup a best practice process to define your own positioning and get the right answers for the 5 components
  • The McDonalds Milkshake Paradoxon - What`s behind?
  • How to challenge your positioning by constant talks with existing customers
  • The importance of understanding your real value pools for customers
  • Many best practices and war stories from Aprils more than 200 positioning projects

Our Guest: April Dunford https://www.linkedin.com/in/aprildunford/


Our Host: Julius Göllner https://www.linkedin.com/in/julius-goellner/


Unser Werbepartner: Flex Capital


Related AoA Shows: 🇬🇧172: The power of brand positioning


Restaurant Tipp: Alo Restaurant in Toronto https://alorestaurant.com/

Recommendations: Podcast: Positioning (with April Dunford) https://www.positioning.show/

Newsletter: https://www.aprildunford.com/newsletter

  continue reading

197 episodes

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