Building Strong B2B Brands in the Age of AI Marketing, With Guest Jonathan Bein

Around the Horn in Wholesale Distribution Podcast

The wholesale distribution landscape is changing fast, and in this week's episode, we've got the insight and information to help you make heads or tails of it. We're joined by Dr. Jonathan Bein, Managing Partner at Distribution Strategy Group and a seasoned entrepreneur who leverages his marketing, technical, and sales expertise to develop clear value propositions based on economic value.
In this episode, we start by discussing the importance of making promises to customers and how it can significantly impact market share growth. The conversation also touched on the evolving landscape of SEO with the integration of AI in search engines, emphasizing the need for businesses to adapt to these changes.

Next, we explore the significance of product data enrichment and the shift towards multimodal content in marketing strategies. Yes, it's a mouthful, but we help you make sense of it! In essence, we highlight the importance of focusing on the top revenue-generating SKUs and enhancing product data to meet consumer expectations.

Perhaps most importantly, we examine the role of branding in B2B marketing and distribution, emphasizing the value of creating strong brands in a competitive market. The conversation underscores the shift towards value-driven marketing in the B2B sector and the need for distributors to focus on building effective brands to stay competitive.

If you like this episode, please do us the favor of a good review! And remember to follow Jonathan Bein on LinkedIn!

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