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Big Economic News and The Changing Face of B2B Marketing

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Manage episode 428612888 series 3444167
Contenu fourni par Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Inflation fell in June for the first time since 2020. Good news! Retail imports continue to rise despite supply chain challenges. Good news! Manufacturing technology orders grew in May. Good news! The Fed Chairman said, “reducing policy restraint too late or too little could unduly weaken economic activity and employment."
Uh oh...
This week's busy slate of economic data paints a different picture, depending on how you look at it, and Kevin & Tom are here to give it all some perspective. Will the Fed cut rates as predicted in September, and what will the result be for wholesale distributors and manufacturers?
Meanwhile, B2B marketing and eComm continues to evolve at a rapid pace. 53% of B2B organizations now say shifting revenue from in-person to online sales is one of their top priorities. But this occurs in an environment where more customers are saying personalization and emotional sentiment are missing from B2B marketing.
How can the two reconcile?
Join us as we count down to our 100th episode! We've got insights you don't want to miss.

Join the conversation each week on LinkedIn Live.
Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.
You can also hear the podcast and other excellent content on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, or TikTok.

  continue reading

92 episodes

Artwork
iconPartager
 
Manage episode 428612888 series 3444167
Contenu fourni par Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton. Tout le contenu du podcast, y compris les épisodes, les graphiques et les descriptions de podcast, est téléchargé et fourni directement par Kevin Brown & Tom Burton, Kevin Brown, and Tom Burton ou son partenaire de plateforme de podcast. Si vous pensez que quelqu'un utilise votre œuvre protégée sans votre autorisation, vous pouvez suivre le processus décrit ici https://fr.player.fm/legal.

Inflation fell in June for the first time since 2020. Good news! Retail imports continue to rise despite supply chain challenges. Good news! Manufacturing technology orders grew in May. Good news! The Fed Chairman said, “reducing policy restraint too late or too little could unduly weaken economic activity and employment."
Uh oh...
This week's busy slate of economic data paints a different picture, depending on how you look at it, and Kevin & Tom are here to give it all some perspective. Will the Fed cut rates as predicted in September, and what will the result be for wholesale distributors and manufacturers?
Meanwhile, B2B marketing and eComm continues to evolve at a rapid pace. 53% of B2B organizations now say shifting revenue from in-person to online sales is one of their top priorities. But this occurs in an environment where more customers are saying personalization and emotional sentiment are missing from B2B marketing.
How can the two reconcile?
Join us as we count down to our 100th episode! We've got insights you don't want to miss.

Join the conversation each week on LinkedIn Live.
Want even more insight to the stories we discuss each week? Subscribe to the Around The Horn Newsletter.
You can also hear the podcast and other excellent content on our YouTube Channel.
Follow us on Facebook, Twitter, Instagram, or TikTok.

  continue reading

92 episodes

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