#207: How to Grow a Brand - Hans Lorei

Always Be Building

This episode's guest is Hans Lorei. I met Hans in the short-term rental space, and have been following him as he's grown a massive interior design brand across social media the last 8 months.
Interior design has always been one of the most important aspects of building a home. However, it can be very challenging due to the need to balance multiple factors like functionality, aesthetics, budget, and technical requirements, all while accommodating subjective preferences and evolving trends.
In this episode, we decode the formula of how to grow a brand on social media, how Hans grew his account to 500k followers on Instagram (in just 8 months!), how to lean into a niche and ultimately monetize it once you've build out the distribution channels. We also discuss Real Estate development and the subdivide land project Hans and his team is building.
How you enjoy the show!
Hans Instagram: https://www.instagram.com/hansloreidesign?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
My company's short-term rental Instagram: https://www.instagram.com/mountainforkresort/?hl=en
.
.
Timestamps:
00:01:24 - Introduction
00:01:30 - Hans Instagram Journey
00:02:31 - Idea and Inspiration Behind Hans' Content
00:03:54 - Hans Content Creation Process
00:04:25 - Hans Experience with Instagram Growth
00:07:57 - The Role of Algorithms in Hans' Growth
00:17:17 - Hans Content Strategy and Niche
00:21:40 - Social Media and Business
00:22:04 - Influencer Collaborations
00:24:09 - Influencer Charges and Giveaways
00:26:48 - Monetizing an Audience
00:28:57 - Building an Audience
00:30:26 - Fitness Influencers
00:31:47 - Monetizing a Design Audience
00:36:42 - Consulting and Personal Taste
00:41:31 - Arrington Woods Development
00:42:47 - Challenges with Septic System
00:44:07 - Learning from Development Experience
00:46:23 - Subdividing Land and Its Potential
00:50:03 - Marketing and Sales of Land
00:55:22 - Closing Remarks